Havens I just wanted to ask what does the social media agency honor actually does hello everybody and welcome to this video my name is Vincent today my only goal is to explain to you what a social media marketing agency is and what a social media agency owner actually does.
because I see so much confusion out there people are messaging me my DMS every single day like what do you do and then it takes a while to explain.
WHAT IS SMMA? SOCIAL MEDIA MARKETING AGENCY
so I'm just making this short paragraph for you guys hope you're gonna enjoy and without wasting any more time let's get straight into the point.
So what's a social media marketing agency?
well first of all let's start with the definition that Google gave me what's the social media marketing agency
Such an agency promotes products and services of a company by devising effective strategies marketing is the main function of a social media agency these companies manage a brand's presence on social media networking sites while working to get the attention of the maximum audience possible.
now to me I don't know about you guys but this is pretty foggy so let's get into the business model.
so it's a b2b business model which means it's business-to-business so you're directly working with companies not the end customers of the companies.
basically what you do in an agency is you help other companies create more revenue and basically get their desired outcomes by using social media and you do this for them for a monthly service fee.
now you don't necessarily have to do Facebook ads or advertising to get more revenue to them you can also offer other services but let's get into what these services actually are that you offer in your agency.
so what services can you offer there are many ways you can go about it first of all a lot of different services that you can offer in your agency.
I just wrote down a couple of examples that are like really popular what a Social Media Agency Does and not an order so for example you can do
- Branding and brand Consulting
- Content creation
- Social media management which is basically you uploading you know pictures and videos to grow their social media profiles doing the hashtags writing captions and all this kind of stuff responding to comments.
- Copywriting you know writing like emails for them helping them with their sales page and that kind of stuff you can also create sales funnels.
- Run paid traffic for them so Facebook ads and Google Ads mainly and pay traffic is basically where you run advertisements on social media and on the internet for them and you get you know customers in their door.
so what kind of businesses are we really talking about when we are talking about these services well there are so many different niches you can go into but a couple really popular ones are like gyms.
you know chiropractors dentists offices you know real estate people ecommerce brands there are so many different niches you can go into yeah I will have an article coming on later that's gonna explain exactly how to choose your niche.
so what's your actual job as an agency owner so basically the business model looks like this you first find clients you close those clients you outsource the work eventually.
so you are not working in the business but you're working on the business this is something Jeff Bezos said and I think this is like amazing you know.
you also need to work on some client campaigns and you know make sure that everything is working right but the end goal is to get results for their clients.
so otherwise, they wouldn't be paying you thousands of dollars every single month if you're not getting them results so you know that's the end goal and that should be your North Star to get amazing results for your clients.
whatever their objective is like if it's to get more followers you need to get them as much followers as possible if it's to get more sales then you need to get more sales.
if it's to get more leads then you need to get more leads so just make sure that your North Star is to get results for your client and make sure that you know they are getting more than what they are paying for.
so why would I recommend this business model to others well first of all it's I believe one of the simplest ways to make a six-figure even as a teenager.
I'm not saying that it's the quickest way or the easiest way but it's the simplest way literally anybody can do this I believe you know it's not super complicated and the other reason why I really believe that it's a good business model is that you're serving and helping actual businesses and people.
so for example with dropshipping and affiliate marketing and you know Amazon FBA you're not really like helping out businesses and like real people, it's more of just a money grab you know I've never met someone who is super passionate about doing Shopify dropshipping.
sure it's a way that you can make money but I believe having an agency can come with a lot of benefits in terms of also you know learning skills that you can use in other business ventures later on in life.
also just meeting like amazing people that you wouldn't need otherwise. so yeah these are I believe the main benefits. finally, it's clear to you what's an agency and what an agency owner actually does, or at least you have a better understanding, What is SMMA (Social Media Marketing Agency).